The culture of a company is a tangible and important force influencing its performance for good or ill. A strong culture accelerates revenue growth for middle market companies. It also helps in attracting and retaining customers and employees. A weak or dysfunctional culture can hold companies back. Fostering the right kind of culture is one of the most important jobs executives have.

Learn how middle market executives harness the power of culture

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Culture Drives Performance

Both the strength and type of culture in middle market companies affect revenue growth. They also influence a company’s ability to attract and keep high-value customers, and they play a role in how well an organization can find, retain, and motivate the best people.

What Makes a Culture Strong?

A strong culture demands engaged leadership, a sense of purpose, and employees who feel they have a stake in the business. Middle market companies in particular cannot afford intra-company conflict or tribalism. More than seven out of 10 leaders rank culture as a top priority; that number is higher among the fastest-growing middle market companies. As a result, executives and leaders devote considerable time to managing culture. They engage in a variety of activities to align employees with the culture and to better understand and measure its impact on customer and employee retention, acquisition, and referral numbers.

Middle Market Culture Comes in 7 Distinctive Types

Middle market executives pride themselves on leading organizations with unique cultures. While no two companies are exactly alike, nearly all (96%) middle market executives identify with one of seven cultural types.

How Leaders Can Influence High-Performance Culture

Culture change isn’t easy. Still, middle market executives can and do influence culture in several key ways. To create a stronger culture within the organization or to emphasize and promote a specific cultural focus, executives can make a difference by modeling the desired culture, setting clear expectations for employees, measuring the impact of culture, and rewarding behaviors consistent with the culture they desire in their firms.

Learn More About the Power of Culture and How to Harness It

Culture clearly matters to middle market businesses, and it has the power to either accelerate the achievement of performance goals, or hinder progress. For the full story on culture, download the report. Explore these resources to find out how other middle market executives are successfully leveraging high-performance culture as a means to drive the business results they want.