Recent
News

3/9/2022 | Springfield Business Journal
Opinion: 7 tech things inhibiting growth – and how to overcome them

According to an Opinion Article from Springfield Business Journal, too many companies continue marketing the same way they did pre-pandemic. That won’t get results with today’s customers. Take a look at the seven things to focus on in order to help your company expand your audience and create new growth.

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3/14/2022 | Association for Corporate Growth
How Middle-Market Digital Transformation Creates New Investment Opportunities for Private Equity

Digital transformation isn’t just changing how large enterprises do business, it’s also bringing disruption to the middle market. Fueled by market forces, changing consumer behavior and a pandemic that has shifted buying patterns, more companies are going online. To learn more about how Middle-Market digital transformation creates new investment opportunities for private equity, check out the Association for Corporate Growth article featuring data from The NCMM.

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3/11/2022 | Harvard Business Review
To Make Deals in the Middle Market, Private Equity Needs Cultural Literacy

The economic power of the middle market is immense. If it was its own country, the U.S. middle market would be the fifth-largest economy in the world. But when private equity (PE) tries to capitalize on the growth potential of the lower middle market, they face a challenge: cultural literacy. As PE looks to scoop out value from the lower end of the middle market, the industry would do well to bring along cultural literacy as well as a capital stack — PE and owners will mutually benefit, as will the U.S. economy. Check out the HBR article featuring data from The NCMM to learn more.

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1/31/2022 | NCMM
2021 Year-End Indicator details the middle market’s continued recovery

Many middle market companies are returning to pre-pandemic performance levels and predicting continued growth as the ongoing recovery of the middle market becomes more extensive. However, new challenges, such as supply chain disruption and finding skilled workers, have emerged as companies continue to evolve and respond to the pandemic.

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12/1/2021 | Independent Insurance Agents & Brokers of America
How Independent Agents Can Conquer the Middle Market

While saying no to writing the policy for a new, family-owned store to focus on larger businesses feels like it goes against the core values of the local, community-minded agent, time is money. Always has been and always will be.

But what if you could do both—all while growing your middle market book and creating new leads at the same time? Check out the Independent Agent article to learn six key ways to use your time efficiently when prospecting for your business.

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11/30/2021 | Forbes Technology Council
Between The Tortoise And The Hare: How The Mid-Market’s Tech Appetite Outmaneuvers Competitors Large And Small

The historical view is that mid-market companies have always stood out against enterprise players by treating their customers with more care and attention than a behemoth can muster. Think “big enough to matter yet small enough to care.” However, the key to growth for a mid-market company is to not just leverage its size to its advantage. The real secret to mid-market success lies a layer deeper — in its bold use of new technology. Learn more about the middle market's unique stance in utilizing technology for growth from the Forbes Technology Council.

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Press Contact and Media Inquiries

The Center welcomes interest and inquires from the print, broadcast, and digital media and appreciates the support of both the press and the public in helping us communicate research findings and spread the word about the critical role of the U.S. middle market.

Learn More
middlemarketcenter@fisher.osu.edu 614-292-7770