3/3/2026 | Rochester Business Journal
Middle market sentiment report: Why leaders are starting 2026 on the front foot
Middle market firms (about 200,000 companies with $10 million to $1 billion in annual revenue) employ roughly 48 million people, account for one-third of U.S. GDP, and help set the pace for the U.S. economy.1 When they lean into growth, the effects are broad.
KeyBank’s latest Middle Market Sentiment Survey polled 750 owners and senior executives in November and December 2025. The results point to a middle market entering 2026 on the front foot. Company outlooks are strong, driven by tighter operations, upgraded technology, and steadier teams.
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