Digital Transformation Is Increasingly Becoming a Strategic Differentiator for Middle Market Businesses

Digital transformation is more than a buzzword. It’s been happening in businesses of all sizes for decades as companies look for ways to outperform their peers and set themselves apart in increasingly competitive markets.

Broadly defined, digital transformation refers to the adoption of technologies to streamline and enhance the way a business operates and interacts with its various stakeholders for the ultimate purpose of adding value for the business, its customers, and employees. Digital transformation includes “digitization” activities such as going paperless, moving to the cloud, and automating paperwork, as well as the integration of data and applications, leveraging emerging technologies such as IoT and AI, and strategic technology choices like centralizing software into a single system.

The Middle Market Indicator (MMI) from the National Center for the Middle Market is a bi-annual business performance update and economic outlook survey conducted among 1,000 C-suite executives of companies with annual revenues between $10 million and $1 billion. The health of these businesses and their respective outlook serve as a solid indicator for the greater U.S. economy as a whole. This report is derived from the Q2 2021 MMI survey fielded in June 2021, which included questions specifically related to digital transformation and enterprise resource planning (ERP). In addition to the survey-based data, this report reflects insights and highlights from VistaVu Solutions and its over 25 years of experience supporting the digital transformation journey of middle market companies.


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