The American Marketing Association

The American Marketing Association (AMA) is the essential community for marketers. The AMA leads an unparalleled discussion on marketing excellence and provides opportunities for marketers and academics to connect with the people and resources they need to be successful and to provide solutions for both today and tomorrow. Through differentiated content from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, AMA focuses on the tension between Best Versus Next PracticesTM.