Many middle market companies have the resiliency to emerge from the pandemic successfully.

Middle-market companies aren’t unique in facing the many challenges brought on by the pandemic, but many of them have the resiliency to emerge from it successfully. According to the National Center for the Middle Market’s quarterly Middle Market Indicator data, average revenue growth from 2012–2019 has been 6.5% for midsize companies, and employment growth has averaged 4.3%. These historical averages outpace large business at 3.5% revenue growth and 2.3% employment growth, respectively. Middle-market performance also outpaces small firms with regard to employment growth. However, forecasts show middle-market companies’ concerns regarding the future impact of the pandemic. One of their primary concerns is customer connectivity. Companies that make smart investments in reimagining their relationships with their customers will have an advantage in 2021.