Douglas Farren, Director, National Center for the Middle Market (NCMM), will offer insight on how middle market companies have fared and why businesses should focus on reinventing their strategy to effectively reengage customers and clients, followed by Charles Zwicker, Chief Operations Officer, Weidenhammer, who will provide best digital practices to reach new customers. Afterwards, attendees will break out for more focused discussions and peer sharing among middle market cohorts.