COVID-19 and the resulting disruption of the economy have shown the fragility of small and midsize businesses, as well as their resiliency and flexibility.
Indeed, evidence shows that SMBs that have integrated analytically driven decision making into their business perform better than similar businesses that are not using analytics, even in a thriving economy.
And those SMBs are also better equipped to deal with downturns and unexpected market changes.

Why attend?
Learn important analytics research trends from the National Center for the Middle Market.
Hear how SMBs at various levels of analytics adoption are using this technology to leverage the current situation, plan for recovery and even grow.
Gain insight during Q&A and an opportunity to hear from experts.