GE Capital Commercial Leader
Brenda Tsai is the GE Capital Commercial Leader for the National Center for the Middle Market. Brenda was previously the GE Corporate Global Strategic Marketing Director in the GE Corporate Commercial Innovation & New Business Models organization, consulting on innovation best practices throughout GE.
Prior to GE, Brenda had a decade-long brand management career with Procter and Gamble and Clorox. There, she managed the P&Ls and marketing for several brands, including Herbal Essences, Nice ‘n Easy Hair Color and Duracell Batteries, a $2.6 Billion global franchise. Prior to P&G, Brenda worked at Booz-Allen & Hamilton as a strategy consultant, specializing in commercial and operational strategies across a range of industries throughout the U.S. and Asia. Brenda has also worked at Salomon Brothers as an Emerging Markets Fixed Income Analyst.
Brenda graduated from The Wharton School at the University of Pennsylvania with a dual degree: a Masters in Business Administration and a Masters in International Studies. She earned a B.A. in Political Science with honors from Stanford University.