The Decision-Making Mindsets that Shape Performance
What drives performance in today’s middle market? While industry, size and external conditions all matter, a more fundamental driver lies in how leaders make tradeoff decisions under pressure.
Strategy & Growth
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The 2025 Canadian Middle Market
Building on its 2024 debut, NCMM and Visa’s latest research examines how Canadian middle market companies are navigating changing economic conditions, trade dynamics, and growing investments in technology and AI.
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Private Equity in the Middle Market
Our latest study suggests that a correlation exists between high growth and how that growth is funded.
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The 2024 Canadian Middle Market Report
NCMM and Visa compared the Canadian and U.S. middle markets across key business indicators.
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People, Risk and Technology in the Middle Market
NCMM and Aon examine how workforce, cybersecurity, and AI trends are shaping middle market growth and resilience.
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The Black-Owned Middle Market
The U.S. middle market is a powerful yet often overlooked economic force. While NCMM has helped elevate its visibility over the past decade, Black-owned middle market companies remain largely understudied.
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Owner Transitions in the Middle Market
Selling a business is more than a financial transaction. For many middle market owners, legacy, family, and what's next shape every stage of the transition. Discover what sets successful sellers apart.
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COVID-19 and the Middle Market: 2Q 2021
As the U.S. emerged from the pandemic, middle market confidence rebounded and growth expectations climbed. Supply chain, workforce, and operational challenges remained as companies adapted to a new normal.
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The Rocky Mountain Middle Market
The Rocky Mountain middle market generates $498 billion in annual revenue and supports 2.8 million jobs across eight states. This report examines how these businesses navigated 2020 and their outlook for growth and recovery in 2021.
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COVID-19 and the Middle Market: 4Q 2020
Middle market firms showed resilience as they adapted to pandemic-related disruption. Confidence improved, with many leaders expecting a return to growth in 2021.
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COVID-19 and the Middle Market: 2Q 2020
By June 2020, middle market conditions had improved from the pandemic’s early days. Yet leaders still expected slower growth and a gradual recovery.
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COVID-19 and the Middle Market
Middle market companies entered 2020 on strong footing, but the COVID-19 pandemic significantly weakened expectations for growth and investment. Despite near-term challenges, many leaders remained confident in their ability to recover once the crisis passed.
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