Podcasts

In this episode, we sit down with John Drake, President of Drake Cooper and discuss advertising and brand recognition for middle market companies. Drake shares his insight on how to make your brand memorable, how marketing can improve your ROI, the natural advertising advantage mid-size companies have, and how to utilize it. 

Drake Cooper, founded in 1978 is an employee-owned advertising agency. They work with clients from around the country and specialize in working with mid-size brands by tailoring their services to be of maximum value to organizations of 10M-1B.

On this episode of The Market That Moves America, Doug Farren talks with Darren Mowry and Laney Marx of Google Cloud about how middle market businesses can leverage cloud usage to drive growth. Darren and Laney share their expertise on ways that middle market businesses can be strategic as they look to integrate. 

Google Cloud accelerates every organization’s ability to digitally transform its business. Google Cloud delivers enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

As one of the world’s largest financial services companies, VISA helps middle market companies manage their own digital transformation in the payments space through collaborations with partners in fintech. Leigh Radtke, Vice President of North America Product at Visa Business Solutions, discusses ways middle market businesses can capitalize on digital solutions to maximize their business performance.

VISA Business Solutions, a division of VISA, helps connect businesses to a secure, global network of platforms, products, and services—no matter where you are on your business journey.

As the world becomes increasingly digitized, businesses are looking for ways to streamline their operations and improve customer experience. In this episode, we sit down with Max Eliscu, Founder of Viewpost, and discuss the benefits of moving away from physical checks to adopting electronic payment methods. Max shares his insights on the future of commercial payments and how middle market businesses can stay ahead of the curve.

Viewpost streamlines payments for companies and provides a free online portal for vendors to view payment history and remittance information.

Middle market companies continue to express concern about customer engagement and relationships as well as their own talent management capabilities and culture. What should middle market leaders be doing to adjust these issues and how has technology and digitizing the customer-employee experience enhanced the success of a real estate company located in the outer banks? Listen as NCMM’s managing director Doug Farren talks with Clark Twiddy of Twiddy & Company Vacation Rentals and Real Estate Sales.

As we start to see the light at the end of the pandemic tunnel, middle market companies continue to express concern about customer engagement and relationships, as well as their own talent management capabilities and culture. How do middle market companies create and position their own brand effectively to both attract and retain customers as well as employees? Come find out in our discussion with Julie Hamilton of +Intention.

Buying or Selling a Business might seem like an easily repeatable process for those with lots of resources and capabilities, but how do companies plan to operationalize and execute these deals in order to maximize value? Listen to our discussion with Dietrich Partners’ founder and executive chair, Celia Dietrich, to learn more!

How does a successful middle market CEO think about culture and the use of digital technologies to drive growth? The National Center for the Middle Market sat down with PDC Machines CEO, Kareem Afzal, to find out.

How do companies in the lower middle market with $10 – $50 million in annual revenue need to respond when buying or selling a business? Elliott Holland, Managing Director at Guardian Due Diligence, sits down with the National Center for the Middle Market to share his expertise on both sides of deals in the middle market.

Reflecting on 2020 and looking at the year ahead – is the worst behind us? Hear what leading economist Dan North of Euler Hermes has to say on this episode of The Market That Moves America.