Lessons in Innovation From the Middle Market

Identified in this report are four models of value creation and capture: the First, the Focused, the Frequent, and the Finder. Each faces different opportunities and threats as it seeks to build on the innovation that propelled early success. A fifth model, which companies don’t so much choose as arrive at by default, is the Fat.

By studying companies that have generated significant growth while leveraging their value capture models, middle market executives will gain insights on steps to take and to avoid in their own innovation efforts.

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