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The National Center for the Middle Market ensures the vital middle market receives the attention it deserves. The Center provides a voice and point-of-view for this critical yet understudied segment of the economy, driving national dialogue about its importance and impact. Help the Center shape it's 2014 Research Agenda by taking this 30 second survey!
Upcoming EventsVIEW OUR UPCOMING EVENTS >
March 19, 2014
Webinar 2-3PM EST
This unique webinar gathers together generally accepted accounting principles (GAAP) experts across GE, Deloitte and The Ohio State University to provide a customized mid-market overview of the most recent and significant changes in GAAP. The featured experts will highlight how these GAAP changes can impact your mid-market company, particularly in the areas of leasing and insurance. Register Now.
March 20, 2014
at 11:30 am
Hosted by Greater Houston Partnership, The National Center for the Middle Market will be conducting a Middle Market CEO Panel Discussion. Join us for lunch as we discuss the latest findings of our quarterly middle market indicator report. Registration coming soon.
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Expert PerspectivesREAD WHAT'S NEW >
The delays, extensions, revisions, and clarifications are almost as sweeping as the healthcare reform legislation itself. Last month, the White House announced the latest adjustment to the Affordable Care Act (ACA): a lengthy two-year delay to a portion of its biggest (if not most important) provision, the employer mandate.Read More >
Lately, real-time marketing has become the holy grail for marketers. If you can fire off a witty tweet – like Arby's famously did at the Grammy Awards, noting the resemblance of the rapper Pharrell's hat to their logo — you can win massive brand recognition and acclaim. (They racked up 75,000 retweets and 40,000 favorites virtually overnight.) But the dangers are real, warns Lisa Chau, founder of social media consultancy Alpha Vert. "Real-time marketing is risky," she says. "A well-executed, real-time marketing decision has the potential for high reward, however. The return on a calculated risk can be bigger than anything planned ahead of time."Read More >
Investing in Sustainability: Enhance Profitability and Attract Investment in Your Middle Market Business
Every middle market business leader knows that investing to reduce your energy consumption, shrink your environmental impact, and decrease your exposure to legal liability makes good business sense. Yet, aside from helping you manage your operating costs, these initiatives can also (quite literally) improve your stock with investors, especially institutional investors. In the long-term and in the aggregate, they may even help sustain our planet.Read More >