Our Mission About The Center

The National Center for the Middle Market ensures the vital middle market receives the attention it deserves. The Center provides a voice and point-of-view for this critical yet understudied segment of the economy, driving national dialogue about its importance and impact.

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How to Execute a Hassle-Free Rebranding

If your middle market company has grown and evolved over the years, then you might be wondering if it's time to rebrand. A company's or product's brand represents its identity — the distillation of what it is and what it stands for. For customers, encountering a rebranded product can be like learning that an acquaintance suddenly changed his name: not necessarily a bad thing, but it may take…

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Requiem for the Annual Performance Review? Not So Fast…

The year was 1981, and I had just been hired by Combustion Engineering in Ottawa as a fledgling HR staffer. The annual performance review quickly became the bane of my existence; it was clear managers were not taking the process seriously. I brought my complaint to my department head, the Vice President of HR. He took a long haul from his Camel (such were the days before smoke-free buildings), exh… Read More >

Company of the Month All View 


Digital marketing shouldn’t be strictly for large firms; it should be accessible for small and…

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