Our Mission About The Center

The National Center for the Middle Market ensures the vital middle market receives the attention it deserves. The Center provides a voice and point-of-view for this critical yet understudied segment of the economy, driving national dialogue about its importance and impact.

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4 Ways to Shorten Your Sales Cycle

Your sales cycle is longer than you'd like; you wait weeks and months for customers to make that crucial decision to buy. Meanwhile, your company's sales team is skillfully executing their work, making great presentations, getting to know prospects and their particular problems, negotiating customized solutions and moving toward that all-important close. So what can your middle market company do a…

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Should You Hire a Community Manager for Your Social Media Channels?

It's no secret that the Internet is changing the way customers and prospects learn about, interact with and buy from companies. These changes are so profound that corporate executives must constantly rethink the roles of their sales and marketing teams and ensure their firms are represented in all the right places. Social media gives midsized companies the potential to maintain an outsized presenc…

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Act-On: Marketing Automation for the Real World

Act-On was founded on the idea that marketers (in businesses of all sizes), particularly at midmarke…

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