Company Of The Month

  • Orangetheory Fitness

    September 2017

    Orangetheory Fitness is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their maximum heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines and free weights.  Since the brand’s inception back in 2010, Orangetheory Fitness has transformed into one of the world’s top fitness franchises, and is on track to open 900 studios worldwide by the end of 2017.

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  • Evereve

    Evereve was co-founded by Megan and Mike Tamte to create a brand for the fashion-loving mom. After becoming a first-time mom, Megan went shopping at her local mall, daughter in tow, looking for fashionable new clothes. She discovered that nothing fit like it used to, and felt out of touch with trends. After wrangling a fussy baby in a dressing room, she left defeated, empty-handed and with a feeling that stores didn’t understand her new life as a mom. She thought, "What if there was a retail brand that understood a mom’s life? What if there was a store where moms left refreshed, styled, confident and inspired?" No other retail brand was serving this demographic. Her dreams about a store for moms became reality when she and her husband and business partner, Mike, took a giant leap of faith and opened our first store in Minnesota in 2004.  Read More >

    Founded in 2007, HOMAGE turns back the clock with shout-outs to eclectic moments and personalities in sports, music, politics, and popular culture. From Arnold Schwarzenegger to Larry Bird, our clothing tells stories of triumph, individualism and hustle, preserving the old school and creating new legacies. Pay homage.  Read More >
  • Freddy's Frozen Custard & Steakburgers

    Freddy's Frozen Custard and Steakburgers was co-founded in 2002 by brothers Bill and Randy Simon, and their friend and business partner, Scott Redler. The three men named the restaurant after Bill and Randy’s father, Freddy Simon, a World War II veteran. Today, Freddy’s restaurants from coast-to-coast serve a menu reminiscent of the all-American meals Freddy prepared for his family. From steakburgers to sundaes, Freddy’s makes food fresh after you ask for it because that’s the kind of quality you deserve.
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  • Installed Building Products

    IBP is the second largest insulation installer serving the residential new construction market in the United States. They have 125+ locations servicing 48 states and are a leading installer of garage doors, rain gutters, closet shelving, shower doors, mirrors, fireplaces and bath and door hardware. NCMM had the chance to speak to Jeff Edwards, the CEO of IBP, to learn about the company’s history, growth, and the opportunities they have working in the middle market.

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  • YETI

    YETI (formerly YETI Coolers) is an Austin, Texas-based outdoor consumer goods company. With luxury products including high-end coolers, stainless steel drinkware, and branded apparel, YETI is the classic American entrepreneurial story. It was founded in 2006 by Roy and Ryan Seiders who were serious outdoor enthusiasts frustrated by the cheaply built coolers available on the market. These two brothers found a need in the market, set out to fill that need, and ended up with a very successful business model.  We recently spoke to Blake McHenry, VP of Talent at YETI, about some of the company’s unique successes and challenges.

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  • Vienna Beef

    Vienna Beef Ltd. ( was founded in 1893 when two Austrian-Hungarian immigrants introduced their family frankfurter recipe at the legendary Columbian Exposition. The hot dog was a hit, and Vienna Beef was born. Today, Vienna Beef is much more than a hometown Chicago sausage maker: Vienna Beef manufactures a variety of foods under a number of brands, has a global footprint, and represents an intriguing middle market success story. We recently spoke to Tom Pierce, Director of Marketing at Vienna Beef about some of his company’s unique successes and challenges. 

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  • Freshii

    “Health Casual” restaurant Freshii ( has experienced impressive growth since its founding in 2005; it has grown to 85+ locations in 20 countries. Headquartered in Chicago and Toronto, Freshii’s franchises serve an appropriately fresh menu of burritos, soups, salads, frozen yogurt and juices in a hip, trendy restaurant environment. We had the chance to speak to a Freshii representative about the company’s history and growth, and what it means to be a middle market company. 

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  • Highlights for Children

    Kent S. Johnson is chief executive officer of Highlights for Children, Inc. ( and a member of the corporation's board of directors. The company, which publishes educational products for children, including the popular children's magazine Highlights, has grown to include multiple wholly owned subsidiaries. These include magazines, book clubs, a children's trade book publisher, a domestic and international licensing business, an educational curriculum publisher, a publisher of professional development books and videos for teachers as well as a company that provides direct training seminars for teachers.

    We recently spoke to Kent about Highlights for Children, and his experiences at the helm of a successful Middle Market company. 

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  • Studio Movie Grill

    Studio Movie Grill (“SMG”, headquartered in Dallas, Texas, has modernized the traditional movie-going experience by combining first- run movies with full-service, in-theater dining. Established in 2000, SMG has swiftly grown to 24 locations in 10 states. SMG, considered the leader of in-theater dining exhibition, recently announced a major expansion initiative with plans for additional sites throughout the country. SMG is also celebrating its recent debut on the Inc. 5000 ranking of the nation’s fastest-growing private companies. We interviewed Lynne McQuaker, Senior Director of Alternate Programming, Public Relations & Outreach to find out more about SMG’s success and what’s next for the company.   Read More >
  • 4Wall Lighting

    4Wall Lighting ( ), a full-service lighting company serving the entertainment industry, prides itself on being “Large enough to service, small enough to care”. The Las Vegas-based company does rentals, sales and system installation and now has offices in Los Angeles, Nashville, New York, and Washington D.C. We recently talk to the company’s Vice President of Marketing and Integration, Wes Bailey, to learn more about their story.

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  • RCO Limited

    Tim McCarthy is the owner of RCO Limited (, located in the NCMM’s backyard in Columbus, Ohio. RCO Limited operates 17 Raising Cane’s locations in Columbus and Cincinnati Ohio, and has been a fantastic partner of the NCMM. Raising Cane’s has more than 210 restaurants in 18 states, with many more in development. We recently spoke to Tim McCarthy and Elizabeth Dennis, Chief People Officer at RCO Limited about their story.  Read More >
  • Proterra

    Ryan Popple is the CEO of Proterra (, the leading manufacturer of Electric Vehicles (EVs) for the transit industry. Proterra vehicles replace diesel, hybrid and CNG buses in communities across the country. Its vehicles have logged more than 2,000,000 service miles in ten cities across North America, eliminating nearly a half-million gallons of diesel consumption and reducing almost 8 million pounds of air pollutants. Proterra is an integrated technology and manufacturing company, with engineering and manufacturing teams in California and South Carolina.

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  • 4moms

    4moms ( is a robotics company that makes high-tech baby gear. The company has redefined the $8.9 billion juvenile products industry through its use of advanced robotics technology. The result is dramatically better baby gear, including the 4moms origami®, the world’s only power-folding stroller; the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; and the 4moms breeze® playard that opens or closes in one simple step.

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