Company Of The Month

  • YETI

    YETI (formerly YETI Coolers) is an Austin, Texas-based outdoor consumer goods company. With luxury products including high-end coolers, stainless steel drinkware, and branded apparel, YETI is the classic American entrepreneurial story. It was founded in 2006 by Roy and Ryan Seiders who were serious outdoor enthusiasts frustrated by the cheaply built coolers available on the market. These two brothers found a need in the market, set out to fill that need, and ended up with a very successful business model.  We recently spoke to Blake McHenry, VP of Talent at YETI, about some of the company’s unique successes and challenges.

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  • Vienna Beef

    Vienna Beef Ltd. ( was founded in 1893 when two Austrian-Hungarian immigrants introduced their family frankfurter recipe at the legendary Columbian Exposition. The hot dog was a hit, and Vienna Beef was born. Today, Vienna Beef is much more than a hometown Chicago sausage maker: Vienna Beef manufactures a variety of foods under a number of brands, has a global footprint, and represents an intriguing middle market success story. We recently spoke to Tom Pierce, Director of Marketing at Vienna Beef about some of his company’s unique successes and challenges. 

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  • Freshii

    “Health Casual” restaurant Freshii ( has experienced impressive growth since its founding in 2005; it has grown to 85+ locations in 20 countries. Headquartered in Chicago and Toronto, Freshii’s franchises serve an appropriately fresh menu of burritos, soups, salads, frozen yogurt and juices in a hip, trendy restaurant environment. We had the chance to speak to a Freshii representative about the company’s history and growth, and what it means to be a middle market company. 

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  • Highlights for Children

    Kent S. Johnson is chief executive officer of Highlights for Children, Inc. ( and a member of the corporation's board of directors. The company, which publishes educational products for children, including the popular children's magazine Highlights, has grown to include multiple wholly owned subsidiaries. These include magazines, book clubs, a children's trade book publisher, a domestic and international licensing business, an educational curriculum publisher, a publisher of professional development books and videos for teachers as well as a company that provides direct training seminars for teachers.

    We recently spoke to Kent about Highlights for Children, and his experiences at the helm of a successful Middle Market company. 

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  • Studio Movie Grill

    Studio Movie Grill (“SMG”, headquartered in Dallas, Texas, has modernized the traditional movie-going experience by combining first- run movies with full-service, in-theater dining. Established in 2000, SMG has swiftly grown to 24 locations in 10 states. SMG, considered the leader of in-theater dining exhibition, recently announced a major expansion initiative with plans for additional sites throughout the country. SMG is also celebrating its recent debut on the Inc. 5000 ranking of the nation’s fastest-growing private companies. We interviewed Lynne McQuaker, Senior Director of Alternate Programming, Public Relations & Outreach to find out more about SMG’s success and what’s next for the company.   Read More >
  • 4Wall Lighting

    4Wall Lighting ( ), a full-service lighting company serving the entertainment industry, prides itself on being “Large enough to service, small enough to care”. The Las Vegas-based company does rentals, sales and system installation and now has offices in Los Angeles, Nashville, New York, and Washington D.C. We recently talk to the company’s Vice President of Marketing and Integration, Wes Bailey, to learn more about their story.

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  • RCO Limited

    Tim McCarthy is the owner of RCO Limited (, located in the NCMM’s backyard in Columbus, Ohio. RCO Limited operates 17 Raising Cane’s locations in Columbus and Cincinnati Ohio, and has been a fantastic partner of the NCMM. Raising Cane’s has more than 210 restaurants in 18 states, with many more in development. We recently spoke to Tim McCarthy and Elizabeth Dennis, Chief People Officer at RCO Limited about their story.  Read More >
  • Proterra

    Ryan Popple is the CEO of Proterra (, the leading manufacturer of Electric Vehicles (EVs) for the transit industry. Proterra vehicles replace diesel, hybrid and CNG buses in communities across the country. Its vehicles have logged more than 2,000,000 service miles in ten cities across North America, eliminating nearly a half-million gallons of diesel consumption and reducing almost 8 million pounds of air pollutants. Proterra is an integrated technology and manufacturing company, with engineering and manufacturing teams in California and South Carolina.

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  • 4moms

    4moms ( is a robotics company that makes high-tech baby gear. The company has redefined the $8.9 billion juvenile products industry through its use of advanced robotics technology. The result is dramatically better baby gear, including the 4moms origami®, the world’s only power-folding stroller; the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; and the 4moms breeze® playard that opens or closes in one simple step.

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  • Covelli Enterprises

    Covelli Enterprises was founded in 1959 by Albert Covelli and its first restaurant was McDonald's. There have been many changes at Covelli since 1959, specifically the restaurants in its portfolio but the values have stayed constant. The firm still emphasizes treating customers and employees with respect and dignity. In addition, Covelli makes giving back to the community a priority. We recently spoke with Albert's son and current CEO Sam Covelli about the company's history and the changes going on in the restaurant industry.   Read More >
  • InvitedHome

    When you think about renting a home for vacation, do you really know what to expect? Are the pictures of the property accurate? Will the property be as advertised? InvitedHome is taking the guessing out of the equation for vacation rentals by bringing consistency to the industry. Founded in 2013 by Michael Joseph, Tom Feldhusen, and Henry Parry-Okeden, InvitedHome has been growing rapidly since its inception. It was recently ranked the 28th fastest growing company in America on the Inc. 5000 2015 List with a three year growth rate of over 8,000%. We recently spoke with Co-Founder Henry Parry-Okeden about InvitedHome and its tremendous growth. 

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  • Marketo

    Digital marketing shouldn’t be strictly for large firms; it should be accessible for small and medium- sized firms as well. Marketo believes this to be true and saw a need for marketing solutions tailored to middle market companies and small businesses. In 2006, the company was founded by Phil Fernandez, Jon Miller and David Morandi, who had all previously worked together at Epiphany.

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  • Act-On: Marketing Automation for the Real World

    Act-On was founded on the idea that marketers (in businesses of all sizes), particularly at midmarket companies, should be able to have access to technology to directly drive business. Prior to Act-On’s creation in 2008, marketing technology solutions were designed for large enterprises with well-resourced IT departments, not for the marketer. Act-On's fresh approach to marketing automation and email marketing provides full functionality without the complexity imposed by legacy systems. We spoke with CEO Raghu Raghavan to find out more about the rapidly growing business and the red-hot industry they operate in.

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  • minuteKEY: Revolutionizing the Key Industry

    Founded in 2008, minuteKEY has rapidly transformed the key-cutting industry. minuteKEY combines robotics and software engineering to provide consumers the first self-service key duplication kiosk. Each machine is highly accurate and user-friendly, ensuring each customer walks away satisfied and with a working key duplicate. In 2014, Inc. Magazine ranked minuteKEY 11 on the annual Inc. 5000 list for growing privately held companies. We recently spoke with Chris Lohmann, Senior Vice President of Sales and Marketing, about minuteKEY’s unique perspective as a middle market company. ‚Äč  Read More >

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