Providing the resources for a more competitive, more successful middle market.
If your company is one of the approximately 197,000 U.S. firms with revenues between $10MM and $1B, you are a part of the middle market. This critical sector of our economy accounts for the largest source of sustainable domestic jobs and one-third of the country’s total GDP. Yet is receives only a fraction of the attention afforded to our small business and large business segments.
Founded out of partnership between business and academia, The National Center for the Middle Market is committed to driving value for the middle market and ensuring this vital market sector garners the attention it so richly deserves. As the expert on all things middle market, the Center is the authority on the insights, challenges and solutions for middle market firms, including our Middle Market Indicator —the most comprehensive economic and performance barometer available on the middle market today. We offer access to events, including our annual National Middle Market Summit and Middle Market Career Fair. We provide a unique executive education course designed to improve the knowledge, skills, and performance of middle market management teams. And we partner with companies who serve the middle market to offer other unique opportunities designed specifically with the middle market’s needs in mind.
The National Center for the Middle Market is passionate about the success of middle market companies like yours, and we look forward to being an indispensible resource in your organization’s growth and prosperity.
You're driving your company's sales strategy toward growing a business, both in terms of revenue and profits. How do you use your customer mix to make that happen? Sales isn't random; you can control the ratio of new to old. It depends on where you commit resources. You need to control cost of sales. As a middle market company, you are generally fighting it out with competitors. Growth is a concern, profits are needed to fuel expansion, and as the leader, you are consistently navigating your company through turbulent waters.Read More >
Ultimately, a business is the people who work there. Whether you look at the employees on a manufacturing line, people sitting in accounting, or upper management, a company is limited by the business skills of those working day in and day out. In many areas, companies are facing a growing skills gap, and middle market businesses can be hit particularly hard by what they don't have. The good news is that they can develop talent and skills, hire for additional skills, and reap great rewards, both in competitive positioning and in opportunities.Read More >
The best way to increase revenue in middle market companies is with an upsell or cross-sell strategy with your existing customers. Upsell means to sell more (like a higher level program that you offer) to an existing customer, and cross-sell means to sell other products or services to an existing customer.Read More >