This informative webinar will provide an overview of recent findings regarding innovation—or the introduction of new ideas, products, services, processes, and practices—and how it drives revenue growth for industries and individual companies alike. In the middle market specifically, companies that rate themselves very good at innovation are significantly more likely than less innovative firms to experience rapid revenue growth of 10% or more per year. 

This webinar is sponsored by the National Center for the Middle Market, a research center focused on providing critical data, insights and perspectives to accelerate growth of the U.S. Middle Market economy. 

Key Highlights of this webinar include: 
1.  Takeaways for middle market executives to consider when it comes to innovation within their own firms. 
2.  Detailed Research Findings from a survey among 400 middle market leaders and senior managers who share in responsibility for innovation at their companies and additional leaders in each of three innovation-intensive industries—health and life sciences, industrial, and technology. 
3.  Processes and Tools used by middle market firms for generating, selecting and implementing innovative ideas. 
4.  A Comparison of top innovators to less effective innovators and the overall middle market.