Privacy Statement Last Updated: August 24, 2026
The National Center for the Middle Market (“NCMM,” “we,” “us,” or “our”) respects your privacy and is committed to handling information responsibly. This Privacy Statement describes how NCMM collects, uses, shares, and protects information through www.middlemarketcenter.org (the “Site”).
This Privacy Statement applies to information collected through the Site. It does not apply to websites or services operated by other organizations, including websites that we may link to or from the Site. Those websites may have their own privacy statements and practices, and we encourage you to review them before providing personal information.
Information We Collect
The information we collect depends on how you interact with the Site.
Information You Provide
You may browse the Site without providing personal information. If you choose to interact with certain features of the Site—for example, subscribing to communications, submitting a contact form, registering for an event, participating in a survey, or requesting information—we may collect information you voluntarily provide.
This information may include your name, email address, organization, job title, telephone number, and other information you choose to provide.
We use this information for purposes such as responding to your requests, providing information or services you have requested, communicating with you about NCMM programs and activities, and managing our relationships and operations.
Information Collected Automatically
When you visit the Site, certain information may be collected automatically through cookies, analytics tools, and similar technologies. This may include information such as your browser type, device type, operating system, pages visited, links clicked, referring website, approximate geographic location, and information about how you interact with the Site.
We use this information to understand how visitors use the Site, evaluate and improve its content and functionality, monitor Site performance, and support our communications and outreach efforts.
Google Analytics
NCMM uses Google Analytics 4 (GA4) to help us understand how visitors use the Site and to improve its content, functionality, and overall user experience.
GA4 may collect information about website interactions, including pages viewed, session information, browser and device information, and approximate geographic information. GA4 uses first-party cookies and similar identifiers to help distinguish users and sessions. Google states that, in Google Analytics 4, IP addresses may be used at the time of collection to determine geographic information and are then discarded before the data is stored in Analytics.
NCMM does not intentionally use Google Analytics to collect information that directly identifies you, such as your name or email address. We configure our analytics tools to support website measurement and improvement rather than to identify individual visitors.
Your choices regarding cookies and analytics technologies are described in our Cookie Settings, which are available through the link provided on the Site. You may use those settings to manage applicable cookie preferences.
For additional information about how Google handles information collected through Google Analytics, please review Google’s privacy and data practices.
How We Use Information
NCMM may use information collected through the Site to:
- Provide information, resources, programs, and services you request;
- Respond to questions, comments, and other communications;
- Send communications or updates when you have requested or subscribed to receive them;
- Understand how visitors use our Site and improve its content, functionality, and performance;
- Conduct research, analysis, planning, and reporting;
- Support the administration and operation of NCMM; and
- Comply with applicable laws, regulations, legal processes, and institutional policies.
We seek to use information for purposes that are consistent with the reason it was provided or collected and in accordance with applicable laws and policies.
How We Share Information
NCMM may share information with service providers and other third parties that provide services on our behalf, such as website hosting, technology, communications, analytics, event registration, or other operational services.
These service providers may access information only as reasonably necessary to provide services to NCMM and are expected to handle information appropriately.
We may also disclose information when required or permitted by law, legal process, or institutional policy, or when necessary to protect the rights, safety, security, or property of NCMM, Ohio State University, our users, or others.
Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes for which it was collected, support our business and institutional needs, and comply with applicable legal, regulatory, and records-management requirements.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
Information Security
NCMM takes reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, use, disclosure, alteration, or destruction.
However, no website, online service, or method of transmitting information over the Internet can be guaranteed to be completely secure.
Your Choices
You may choose not to provide personal information when using the Site. However, certain features or services may not be available if the requested information is not provided.
If you receive email communications from NCMM, you may unsubscribe at any time by following the instructions included in those communications.
You may also manage applicable cookie and analytics preferences through the Cookie Settings link on the Site.
Links to Other Websites
The Site may contain links to websites operated by other organizations. This Privacy Statement applies only to the NCMM Site. NCMM is not responsible for the privacy practices, content, or security of other websites.
We encourage you to review the privacy statements and policies of any third-party websites you visit.
Children
The Site is not directed to children under 18, and NCMM does not knowingly collect personal information from children under 18 through the Site.
Use of Artificial Intelligence and Machine Learning
NCMM may use artificial intelligence and machine learning technologies to support and improve certain operations, services, research, communications, or other activities.
Where applicable, NCMM seeks to use these technologies responsibly and in accordance with applicable laws, policies, and privacy and security practices.
International Visitors
The Site is operated primarily in the United States. If you access the Site from outside the United States, information you provide or that is collected through your use of the Site may be processed in the United States or other locations where NCMM or its service providers operate.
Changes to This Privacy Statement
NCMM may update this Privacy Statement from time to time to reflect changes in our practices, technology, services, or applicable legal or policy requirements.
When we make changes, we will update the “Last updated” date at the top of this statement. We encourage you to review this statement periodically.
Contact Us
If you have questions about this Privacy Statement, how NCMM collects or uses information, or your privacy choices, please contact:
National Center for the Middle Market
The Ohio State University
Fisher College of Business
Email: middlemarketcenter@fisher.osu.edu
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