By looking at attitudes toward strategy, approaches to strategic planning, the challenges companies face in developing and executing strategy, and what the best performing companies do differently in the strategy arena, we uncovered three critical components of strategy—definition, development process, and execution—that work together to enable companies to more rapidly realize their corporate objectives and growth goals. The purpose of this analysis is to provide middle market leaders with an in-depth understanding of what strategy practices are most effective for companies of their size.

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