Middle-sized and small businesses are turning to strategic alliances and joint ventures to help them enter international markets, according to research by the National Center for the Middle Market and the Economist Intelligence Unit. The problem is that these business ventures often fail, but why?
Global business experts and experienced matchmakers from Plante Moran and The Ohio State University discuss what leaders of small- and mid-sized businesses should consider to ensure the success of their global partnerships. Choosing a firm that is similar in size can be comforting, but does it really contribute the economies of scale, market power and organizational image that can make a venture successful?
- What are the challenges companies face when going abroad?
- How can they overcome those challenges?
- What are the characteristics of a good partner for global expansion?
This webinar offers answers to these questions. Watch Now >