Talent Organization

  • Smart Office Lease Negotiation for Middle Market Companies

    Negotiating an office lease is generally an intensive and expensive experience when you consider how much your company will spend each year for a committed period. Middle market companies have some particular disadvantages in this regard, too. They have more extensive needs than a startup, and there may be fewer options for enough space to house those needs. At the same time, they lack the massive spending of large corporations, which often have leverage in negotiations — especially if they rent multiple spaces from the same owner.

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  • 3Q 2015 Middle Market Indicator Infographic

    The infographic of the 3Q 2015 Middle Market Indicator illustrates the state of revenue and employment growth, confidence and capital investment plans of the middle market in the third quarter of 2015. While U.S. middle market firms continue to report improved company performance and increases in revenue and employment, the outlook for the future continues to soften across the middle market.  Read More >
  • Marketo

    Digital marketing shouldn’t be strictly for large firms; it should be accessible for small and medium- sized firms as well. Marketo believes this to be true and saw a need for marketing solutions tailored to middle market companies and small businesses. In 2006, the company was founded by Phil Fernandez, Jon Miller and David Morandi, who had all previously worked together at Epiphany.

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  • Amplify Your Social Message: 4 Key Parts of a Unified Strategy

    By Rob Carey

    For any business, it's daunting to realize just how many social media channels must be tended to. Sites such as Facebook, LinkedIn, Twitter, Google Plus, Instagram, Pinterest, YouTube, Tumblr and WordPress are only some of the outlets with strong influence in the consumer and the business-to-business marketplaces. At midsized firms, it's even tougher to keep up a vibrant, multichannel social media presence when there are fewer employees than at larger competitors. People won't always have time for these tasks.

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  • 4 Steps to Enduring an Audit

    Audit notices can come as a shock. Taxes are bad enough for middle market companies, and now this. Nothing can ruin your day like receiving that dreaded letter, then facing a none-too-friendly visit from an auditor who'll ask questions about your business that you may or may not be able to answer immediately. As in all things, there's a right way and a wrong way to approach being audited. Here are four recommendations:

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  • 4 Ways to Shorten Your Sales Cycle

    Your sales cycle is longer than you'd like; you wait weeks and months for customers to make that crucial decision to buy. Meanwhile, your company's sales team is skillfully executing their work, making great presentations, getting to know prospects and their particular problems, negotiating customized solutions and moving toward that all-important close. So what can your middle market company do as the weeks and months roll by and customers don't buy?

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  • A Guide to Successful Innovation in the Middle Market

    Research from the National Center for the Middle Market, Cherry Bekaert LLP and The Ohio State University Center for Innovation and Entrepreneurship shows that middle market firms are quite adept at innovation. This infographic outlines the processes and tools middle market firms use for successful innovation and ​shares what top innovators do differently from less effective innovators and the overall middle market.  Read More >
  • Should You Hire a Community Manager for Your Social Media Channels?

    By Rob Carey

    It's no secret that the Internet is changing the way customers and prospects learn about, interact with and buy from companies. These changes are so profound that corporate executives must constantly rethink the roles of their sales and marketing teams and ensure their firms are represented in all the right places. Social media gives midsized companies the potential to maintain an outsized presence in their market and drive new and repeat business at low cost. Therefore, firms might decide to hire a community manager (CM) rather than have existing marketing employees handle all social media duties.

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  • Keeping Your Health Plan in Good Shape When You Cross State Lines

    A strong health plan is crucial to the success of a middle market business. A 2013 National Center for the Middle Market study found that 90 percent of executives saw health care benefits as critical for talent recruitment and retention. However, things get complicated when you cross state lines. The insurance business may have to meet various federal regulatory guidelines, but it's also under state control. Because of the way insurance has developed, a health plan, no matter how good, is generally intended to be used within one state. Therefore, it's important to do your due diligence when finding a plan that works for your employees.

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  • The Operations Team: How to Be Small Yet Effective

    By Rob Carey

    There is perhaps no more-important element of a midsized organization than the quality of its operations. Think about it: Even if a firm has competitive offerings and strong sales, operational inefficiency diminishes delivery of the best possible product or service. It also squanders precious capital, grinding down the firm's ability to succeed and innovate. In other words, suboptimal operations are the organizational equivalent of a slow bleed that can become life-threatening over time.

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  • Your Evacuation Plan: What Employees Need to Know

    Every middle market company should have a facility evacuation plan as a part of its broader continuity planning. Even just a few employees working at a remote office will need to know when it's necessary to evacuate a building and how to safely do so. Similarly, a larger facility will need a well-thought-out plan so that, should dangerous conditions arise, people will know how to shut down operations and take the best routes to safety.

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