Sourcing Capital

  • Social Media Strategy for Crisis Communications: 7 Ways to Defend Your Company

    Your social media strategy should center on using digital platforms to engage with customers and relevant stakeholders. Whether or not you control the message, these people are increasingly learning about you via Twitter, Facebook and other channels. Therefore, when a crisis arises, your customers will likely consume and share information about you via these same outlets. Being unprepared to spread your crisis response messages on social media is akin to surrendering your army before the first shot is ever fired.

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  • Creating a Business Blog that Increases Recognition and Reputation

    By Rob Carey

    When going up against larger competitors, one factor midsized firms struggle to overcome is the difference in marketing budgets. Fortunately, the Internet is the great equalizer when it comes to garnering exposure and building brand awareness, affinity and trust. One way to leverage the Internet is through the use of a business blog that employees contribute to regularly. Although larger companies can potentially throw more people and money at content marketing, it's content quality, rather than quantity, that wins the day. In fact, quantity becomes a disadvantage when a blog publishes low-quality posts; readers eventually tune out the brand. This controllable factor gives midsized firms a fighting chance at attracting eyeballs just as well as, and possibly even better than, the big guys.

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  • In a Business Partnership, Relativity Is Everything

    The power of a business partnership can be impressive. Rotadyne is a prime example of how a company can expand when it joins with another. In the early 1970s, the Cleveland-based custom plastics molding manufacturer made bed pans, bottles, tanks and a small line of plastic toys. It partnered with a design firm, Nottingham Spirk, which helped create new products and a logo for the toy line: Little Tikes. After a few years, Rotadyne would change its name, explode in size and eventually be acquired by Rubbermaid.

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  • How to Implement Employee Training and Peer Mentorship

    Employee training serves so many valuable functions for a middle market company — it enhances the skills of individuals within your organization, and it's a retention tool that directly engages your workforce in a career-long developmental process. When you provide employee training, your company invests in its people, and subsequently your people decide to invest their best efforts in your company.

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  • 6 Business Marketing Mistakes to Avoid

    Business marketing is vital for midmarket companies. It determines how your organization reaches out to new prospects and converts them into customers. Good marketing sends the right message to the right prospect, creating awareness and demand for your services. However, poor marketing wastes precious time and money, and may also damage your reputation.

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  • Four Ways To Enhance Your Approach To Financing

    Most middle market firms are conservative when it comes to debt. As recent research by the National Center for the Middle Market and the Milken Institute reveals, middle market companies have a strong preference for relatively low levels of debt. And when they do borrow, they gravitate toward traditional business bank loans. The following tips can help your company build a strategic approach to financing so that you’re ready to take advantage of your options when the time is right.  Read More >
  • Essential Company Benefits for Middle Market Success

    By Rob Carey

    If middle market companies are to compete for the best talent, their compensation and culture must rival those at larger companies. Interestingly, there's one way for a midsized firm to strengthen its position in both areas: by creating a variety of desirable bonus programs. In fact, a 2014 WorldatWork survey reported that attractive company benefits are becoming even more of a necessity. Bonus-compensation data gathered from managers at 713 companies, 77 percent of which have 1,000 or more employees, found that sign-on and retention bonuses are at all-time highs, while spot-bonus programs and referral bonuses are at their highest since 2000 and 2010 respectively.

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  • How to Optimize Your Travel Budget

    Getting the most return on a travel budget is critical to a middle market company's success. Controlling costs and making wise investments can improve your bottom line and help you develop sustainable relationships with clients and stakeholders. The need for business travel will probably never disappear because personal relationships and face-to-face communication are highly important. Before sending a representative, though, your company should ask two basic questions:

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  • On Creating Opportunity out of Inconvenience

    Albert Szent-Györgyi, the famous Hungarian physiologist who discovered the benefits of Vitamin C, once said, “Discovery consists of seeing what everybody has seen and thinking what nobody has thought.” Think about all the time you waste waiting in airport lines, going through TSA security, and sitting at boarding gates.  You have to ask yourself: “What if it was different?”    

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