Government

  • Per Diem vs. Actual Expenses: How Should You Pay Business Travel Costs?

    Needless to say, controlling costs and expenses is critical to the success of any middle market business. Because you only want to incur costs that generate profits, reducing business travel is a growing trend. Many companies try virtual means (telephone or video conferences) to interact with clients, but when a business situation is more complex or you're establishing a new relationship, going in person may be the only real option.

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  • The Middle Market Employee Value Proposition: Does it deliver what top talent demands?

    The majority of middle market firms agree that a company’s employee value proposition plays a critical role in its ability to attract and retain top talent. And it just makes sense: the greater the benefits or value your organization offers, the more likely a person will be interested in coming to work for you, or staying onboard at your company.  Read More >
  • Building the Top Team

    In partnership with Novo Group, we interviewed over 400+ middle market companies and 600+ potential executive hires to learn how the best middle market companies attract, reward and retain top talent. Through the research, we found that middle market companies with compelling employer brands and EVPs averaged nearly 3x revenue growth over those without

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  • Synacor

    When a customer logs in to his or her Verizon FiOS TV webpage, a new fresh homepage with integrated video and the latest news will be displayed. In addition, consumers will be able to access their TV programing from virtually anywhere in the world on any device connected to the internet. This experience is made possible by Synacor. The new platform will be rolled out to the rest of Synacor’s customers in 2015. We were interested in Synacor’s history and its new platform, so we spoke with George Chamoun, Founder and President of Sales & Marketing, and a former Ernst & Young Entrepreneur of the Year.

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  • 7 Ways to Support Your Business Strategy by Helping Your Employees Manage Change

    A well-thought-out business strategy for your middle market company is vital, but so is supporting and developing your people so they're capable of executing that strategy. In today's dynamic business world, capable people are defined by their ability to adapt to change, and with change always a prevalent scenario in the midmarket realm, everyone at your company needs to know how to deal with it.

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  • A Better Onboarding Process: Shorten the Learning Curve and Motivate New Hires Through Technology

    By Rob Carey

    Middle market companies have very few positions that can withstand a lull in productivity while a new employee learns specific duties, the firm's procedures and the company culture. Even more ominous is the possibility that a new employee washes out of the organization within 12 months because of failing to meet management's expectations, or because management didn't help the employee become sufficiently able or comfortable in the position. Such failures during the onboarding process are glaring in two ways: First, they are particularly costly to midsized firms, which have to spend to replace the jettisoned employee. Secondly, they are usually avoidable.

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  • What Does an Internal HR Department Bring to a Midmarket Company?

    By Rob Carey

    Technology has certainly made it easier for middle market companies to focus on core competencies and operate more effectively. A prime example is the ability to outsource various administrative tasks that are typically handled by an HR department, such as payroll, health and retirement benefits, and legal and regulatory compliance. Without the option to outsource to specialty firms possessing deep expertise and robust IT systems, those tasks would instead fall to a middle market firm's executives, department heads, or perhaps even administrative support staff who are not experts in those disciplines and who have other responsibilities that likely deliver more value to the firm.

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  • The New Business Marketing Mix: Revamping the 4 Ps for Modern Times

    Business marketing isn't what it used to be. If your middle market company's marketing team is still married to the traditional "four Ps" — product, placement, price and promotion — then you're far from the cutting edge of marketing trends that are shaping the present and future of business. Both the needs of your customers and the way those needs are satisfied have undergone dramatic changes over the last two decades, and traditional business marketing approaches using the four Ps have started to go the way of the dial-up modem and the telephone booth.

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  • How Do You Measure Social Media Results?

    If you were in an elevator and had just 20-seconds to explain the effectiveness of your social media plan, what would you say? Like most Middle Market CEOs, you are likely more comfortable dealing with boards and balance sheets than Facebook, Twitter or LinkedIn!

    To measure the success of your social media plan, the first question you should be asking is, “What’s the strategy?” followed closely by the cost and projected ROI. In larger enterprises, social media spending can represent a hefty percentage of a marketing budget, so it’s to your advantage to find out whether money being spent is spent wisely. 

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